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General Motors tirou $ 10 milhões em anúncios do Facebook, porque eles simplesmente não funcionam, de acordo com o repórter do Wall Street Journal Dennis K. Berman ,

Berman, editor da revista de mercado, escreveu no Twitter:

“A GM retirou a sua campanha de publicidade de $ 10 milhões do Facebook. Por quê? Os anúncios não funcionaram.”

UPDATE: GM continuará a usar meios de comunicação livres do Facebook para promover suas marcas, . o WSJ relatou. Os US $10 milhões eram a totalidade do orçamento da GM para anúncios no Facebook, o WSJ observou.

GM é o primeiro grande anunciante a indicar descontentamento com o Facebook e a reduzir seus gastos. A GM é a terceira maior anunciante nos EUA e, embora o cancelamento não é relevante para os números do Facebook vai ser psicologicamente devastador para a gestão de vendas lá.



Read more: http://articles.businessinsider.com/2012-05-15/news/31707972_1_facebook-strategy-facebook-ipo-facebook-messages#ixzz1v5yo3PCv

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1. Emailbrain

The app was created to make your access to EmailBrain website easier and much pleasant. The Emailbrain website offers you the possibility to create and send bulk HTML email messages to your potential clients.

2. Get Response

Created to simplify your email marketing process by offering you services like scheduling messages, send them in plain text or customized with templates, get email statistics and many more.

3. Speak!

Is a brilliant collection of podcast intended to web marketers, entrepreneurs and people who are used to learn on the go. The collection was created by the guys at DoItMarketing.com. I really like the results and I’m sure you will appreciate them too.

4. Web 2.0 Marketing Library App

Is a great iPad app containing a comprehensive collection of advices and insights for marketers. The free version allows you to read a good part of the “library”, but if you like it you can buy it and read the rest of the chapters.

5. Marketissimo

Sometimes a question is what you need in order to start your marketing campaign, but in this case if you don’t know the answer, then Marketissimo is the one giving you answers and cool ideas.

6. Marketing Day

Looking for practical information about a marketing event? Marketing Day is the one bringing you those for you along with finding sessions and storing content. In simple words, Marketing Day is a great management app for any marketer.

7. Solution One Mobile Marketing

Is a great application coming with a large packing which includes email marketing option, general email, social media and of course advanced mobile marketing feature.

8. MPACT

An advanced social media manager bringing you all of the stats you need about the social networks including activity feeds. The application was created by the experts from Network Solutions.

9. Affiliate Summit

The Affiliate Summit is the home of affiliate marketers around the world for quite some years now. This application keeps you updated with latest news about the Affiliate Summit, brings videos and tells you when the next big conference is going to happen.

Social Media Marketing and Content Publishing

Social media is probably the best tool for online marketer along with SEO therefore is vital to have proper tools to help you create and share with ease.

10. HootSuite

Is a must have application for every Twitter fan out there and especially for web marketers. HootSuite allows you to manage multiple Twitter accounts and most important to keep track of your tweets and activity.

11. Twitterrific

A very user friendly application to help you manage your twitter account with ease. Is pretty similar to HootSuite but is keeping it lightweight and clean.

12. Google+

Thinking about how quickly Google + increases the authority, I considers it impossible to work as online marketer without a tool that help you manage your Google+ account. This is the official application from Google’s developers.

13. Facebook for iPad

Even if Google + increases it’s popularity every day and it’s authority is felt everywhere, Facebook is still the “boss” when it comes to social media traffic source.

Statistics and Analysis Tools

Keeping track of all the result your campaigns generated is very important in order to know what to improve and what would be better to do.

14. iSense

Most times the money is stimulating people to be more committed and more motivated. This application allows you to easily view AdSense earnings.

15. iRank SEO

With this great tool you can monitor the activity of your SEO campaigns including keyword rankings day on day, follow daily progress and get a historical analysis for 3 months.

16. SEO Pro Lite

Simple and clean tool giving you detailed information about SEO along with stats about Alexa ranking, Google rating and page rank, Yahoo! index and Bing.

17. CheckCB

Yet another must have tool for affiliate marketers. This one is created for marketers who work with ClickBank and it allows you to check detailed statistics on your account activity with ease.

18. Analytic

This application makes checking Google Analytics stats easy and fast. With Analytic you have access to Summary statistics, visitors and some details about each one including traffic sources.

19. Social Stats

Gives you access to detailed information about your potential clients collected from social media websites. With this app you can estimate the audience of your web project.

File Transfer and Backup

You might never know when you need to upload some files, documents or just to create a backup of your work. These tools will help you do that with ease and services like DropBox will make file synchronization look like childs play.

20. DropBox

DropBox has been voted as one of the coolest companies of the moment and to be honest is no wonder why. With DropBox you can easily synchronize your files wherever you are just by selecting a simple option. Keep every file safe with this advanced backup tool.

21. Hitachi Backup

Is a service pretty similar to DropBox, but is only available to Hitachi subscribers at the moment. You can synchronize, save and share files everywhere on the web.

22. Transfer Big Files

The name says it all. With Transfer Big Files you don’t have to be reserved because you can send HQ videos, photos or even large documents without having any trouble because of a cloud service which makes everything easier.

Document Management

23. Documents 2 Free

This application is inspired by the famous Documents iPhone Suite and is the most comprehensive mobile suite to help you create, edit and share any kind of documents. Remember that this is a free version and it comes with some limitations.

24. Document Reader

Helping you to store and view any kind of documents. Scroll and zoom in with ease, great navigation options and a very secure app.

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1. TweetDeck and Twitter Apps for managing company and personal tweets

TweetDeck is known to be one of the best desktop applications for Twitter and now offers a very similar version for the iPad/iPhone.  TweetDeck makes managing numerous personal or company twitter accounts easy, allowing you to view tweets, mentions and friends simultaneously.  With a lot of organisations now having more than one account for various products and target audiences, this allows marketers to be more organised and you can also add search columns which can be customised based on selected keywords to help with your social media monitoring.

Tweetdeck has a very useful social media dashboard ideal for managing outbound messages across various platforms.  Originally aimed towards Twitter, Tweetdeck now supports status integration with Facebook, Myspace, Google Buzz and Foursquare.  Other similar and popular twitter apps include the official Twitter app,Hootsuite and Twitterrific.

2. The Official Facebook App to keep your company page up-to-date

This is the official, free app from Facebook themselves.  The Facebook app is the most downloaded social networking app on the app store which is designed towards giving you the same experience of using Facebook on your mobile device as on their website.  It is actually easier to stay connected and share information with colleagues on your iPhone/iPad.  Some examples of functions include starting a conversation with Facebook Chat, check your friends’ latest photos and status updates, look up phone numbers, or upload your own mobile photos to Facebook while on the go.  This is a handy app if you are using Facebook as one of your main social media channels for your business.

3. WordPress and Blogging Apps for managing your company blog

You’re most likely already familiar with one of the leading open source blog software sites called WordPress.  With the WordPress app you can now make blogging on the go easy, this app allows you to keep your blog updated right from your phone.  Users can edit and upload blog entries with ease and manage user comments while on the move.  Uploading photos taken using the iPhone is simple and location services allow geo tags to share your location.  You can moderate comments, create or edit posts and pages, and add images or videos with ease.  Respond to comments on your blog quickly and control any negative interaction effectively.  Other useful and popular blogging apps include BlogPressSquarespace,TypePad and Tumblr.

4. The Official Linkedin App to manage your personal business network

The LinkedIn app gives you a useful communication tool that will keep you up to speed on your linkedIn network. In addition to all your usual LinkedIn functionality, you can also quickly sync your LinkedIn contacts into your iPhone address book, and there is a “bump” function which allows you to connect with any other LinkedIn iPhone user to get connected on the spot.  From the homepage of the app, you can search your connections and the entire LinkedIn network at the same time, send invitations, check your network updates and filter them by status, profile, or discussion updates, or by your favourite connections.  Keep an eye on the developments in your network from around the world.  It is also easy to access your inbox to send messages, accept invitations and quickly view profiles you’ve visited recently.

5. Mashable – the single best source on digital marketing developments?

Mashable is a free internet news app which delivers the latest news on technology, apps, mobile information, social networking and general internet-related news.   Multiple tabs allow you to see a complete breakdown of channels which you can search by category, tag or by author.  The articles have a simple, clean layout and are easy to read and navigate.  If you click on an external link within a selected article, the link will open in the app’s own browser which allows you to go right back to your original article without leaving the app.  The app is very user friendly and  loads a brief version of all the headlines quickly which makes it very easy to browse the latest news with a quick glimpse.

6. Quick Win Digital Marketing to answer your digital marketing questions

Quick Win Digital Marketing provides answers to top 100 digital marketing questions. Based on the book byAnnmarie Hanlon and Joanna Akins, the app is designed in five sections so you can dip in and out seeking answers to questions as they arise.  Digital Essentials: An introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc) and how your business can use them.  Digital Toolbox: Practical advice on how to do specific things using digital applications.  Digital Marketing: How you can use digital marketing techniques and tools to promote your business / products / services.  Branding Online: A critical topic for businesses of all sizes.  Managing, Measuring and Making Money Online: Where it all comes together.

7. TED – Ideas Worth Spreading – learn future trends from the gurus

The TED app presents talks from some of the world’s most fascinating people: education radicals, tech geniuses, medical mavericks, business gurus and music legends.  There are more than 700 TEDTalk videos which are regularly updated on a weekly basis which are delivered in high or low res formats based on your network connectivity.  You can set-up your own playlist to watch later, even when you can’t be online. The entire TEDTalks library is at your fingertips which you can sort views by recency or popularity.  Find something by tags, themes, or related talks.  With this free app, videos are optimized for viewing on iphone / ipad and are categorised to make searching for your next inspirational presentation that much easier.

8. The iMarketer App – learn digital marketing

The first version of the iMarketer app has been developed by MMC Learning, a joint venture company with the Manchester Metropolitan University which delivers videos, articles and news resources related to the digital marketing industry.  The series of videos includes talks from senior managers from Google and LinkedIn which give useful and practical insights into their platforms and tools.  With videos, articles, tools and industry news, this enables marketers to access relevant information in one convenient place with categories of information including, SEO, PPC, Email Marketing, Online PR and Social Media.

9. DropBox – share files with colleagues and partners

The DropBox app allows you to store, sync and share folders online and there are several apps that provide the same service but what makes this app stands out from the rest is its simple and straight forward interface. The app lets you store photos, videos and documents and access them anytime, anywhere for as long as there is an internet connection.  It works on either 3G or Wi-Fi connectivity, so you’ll have access to your files anytime.  You can also share your Dropbox files with your colleagues and other contacts. This will show up in the Public folder of your Dropbox account, allowing for safe file sharing for remote marketing teams.

10. CAM Foundation for digital marketing industry news

The CAM Foundation have released their latest information app, CAM is the leading marketing and digital communications qualifications body, part of the Chartered Institute of Marketing.  This free app brings together all relevant digital marketing industry news, recent blog entries and links to information regarding its digital marketing qualifications. This is useful for tutors and students studying digital marketing as well as providing latest news and information for marketers.  The updates are in real time and utilise RSS feeds from key sources, without the continually annoying updates on your phone.

11. Google Mobile App for Google tools and Goggles

The Google app allows you to search Google quickly using your voice, pictures, and location. Google Mobile App includes Google Goggles where you can use pictures to search the web.  Goggles recognises things such as landmarks, books, wine, artwork, logos and event solves Sudoku puzzles!  You can search using voice by speaking your queries in natural language. Simply hold your iPhone to your ear and say your query.  For My Location – avoid typing your current location when searching for nearby businesses. Google Suggest – tap suggested web search queries and local businesses that appear as you type.  Access your key Google tools such as Google Docs, Calendar, Gmail, Talk, Reader and Buzz form the navigation panel.

12. Reeder – the best way to scan your feeds on your Apple device?

The Reeder app is handy to bring all your RSS feeds to your mobile so you can catch up with content from your favourite blogs easily and whilst on the move.  Reeder has many features which include, sync with Google Reader, browse by feed or folders, manage starred items, support for shared items and friends’ shared items.  You are in control of the feeds and you can mark items as unread, state saving, slider control for list entries (i.e. read/unread) and option to order by oldest first (for unread items).  Other useful and popular apps include Mobile RSS and The Early Edition.

13. AnalyticsPro – the best way to access your Google Analytics

The AnalyticsPro app enables you to go through your Google Analytics reports right on your iPhone.  Used to track the analytics and web stats of your website and / or blog e.g. web traffic and trends. There’s a lot of detail within these stats and can easily help you spot your best and worst performing pages, keywords, visits, bounce rate etc.   You can recognise opportunities for conversion optimisation through on-the-go monitoring of your top content pages.  View the key phrases that are sending your website the most traffic.   The other popular app for Google Analytics is Analytics App which also gives useful access and key data on your site.

As mentioned this is not a conclusive list and we would love to hear which apps you find useful to run your day to day digital life, please post your apps and links below!

SOURCE: http://www.smartinsights.com/

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1. AccuWeather for iPad

Annoyingly, most free iPad weather apps refuse to believe that the UK has any weather (or that the country exists), so AccuWeather gets props for merely working. Happily, AccuWeather also proves to be a decent – if quirky – weather app. The interface is odd (but fun) and there’s a ‘lifestyle’ page that determines how your current local conditions might affect over 20 activities, including dog-walking and stargazing.

AccuWeather

2. Adobe Ideas 1.0 for iPad

Adobe Ideas 1.0 for iPad is a digital sketchpad that offers simple vector-based drawing tools and works nicely as a standalone app for jotting down creative ideas or as a companion to Adobe Illustrator. Usefully, you can trace over photos, email drawings as PDFs and avoid worrying about mistakes, because there’s a 50-level undo.

Adobe ideas

3. Air Video Free (universal)

Despite naysayers whining about the iPad screen’s 4:3 aspect ratio, it’s a decent device for watching video, although it lacks storage for housing large video collections. Air Video enables you to stream video (converting it on-the-fly, if necessary) from your Mac or PC. The main limitation of the free version is that it only shows a few items (randomly selected) from each folder or playlist.

Air video

4. Beatwave (universal)

Beatwave is a simplified Tenori-On-style synth which enables you to rapidly build pleasing melodies by prodding a grid. Multiple layers and various instruments provide scope for complex compositions, and you can save sessions or, handily, store and share compositions via email. You can also buy more instruments via in-app purchases.

Beatwave

5. Bloomberg for iPad

With an eye-searing white-and-orange-on-black colour scheme that’s a little like being repeatedly punched in the eyes, Bloomberg isn’t an app you’ll want to spend all day staring at. However, for business news, stocks and major currency rates, it’s a usable and efficient app.

Bloomberg

6. Comics (universal)

On the iPhone, Comics is innovative, but zooming each panel and constantly rotating your device gets old fast. By contrast, the iPad’s screen is big enough to display an entire page without the need to zoom or scroll. And with dozens of free comics available via the bundled store, comic book fans should lap this app up.

Comics

7. Dictionary.com – Dictionary & Thesaurus – For iPad

We approached Dictionary with scepticism, since most free dictionary apps are sluggish interfaces to websites. That’s certainly what this looks like, but it works offline, providing speedy access to over a million words and 90,000 thesaurus entries. The app’s search is also reassuringly fast.

Dictionary

8. Dropbox (universal)

Dropbox is a great service for syncing documents across multiple devices. The iPad client works like the iPhone one (hardly surprising, since this is a universal app), enabling you to preview many file types and store those marked as favourites locally.

Dropbox

9. Evernote (universal)

Like Dropbox, Evernote (a free online service for saving ideas – text documents, images and web clips – that you can then access from multiple devices) works the same way on the iPad as it does on the iPhone. It benefits from the iPad’s larger screen, which enables you to see and navigate your stored snippets more easily.

Evernote

10. Feeddler RSS Reader for iPad

Feeddler RSS Reader for iPad is fairly basic as RSS readers go, but once you’ve pointed it at your Google Reader account it’s efficient, stores text offline, enables you to browse by feed and has a built-in browser so you’re not booted to Safari when you want to visit a link. As with many iPad apps, you get a full-screen view in portrait mode.

Feeddler

11. The Guardian Eyewitness

A showcase for engaging photography, The Guardian Eyewitness provides a daily, visual reflection of global events. You get access to the most recent 100 photos, which can be viewed full-screen or with a caption and ‘pro tip’. You can also save photos to your iPad or share them via email.

Guardian eyewitness

12. iBooks

Going head-to-head with Kindle, iBooks is a decent ebook reader, backed by the iBookstore. As you’d expect from Apple, the interface is polished (if not quite up to the standards of iPhone app Eucalyptus), and on downloading the app you get a free copy of Winnie the Pooh.

ibooks

13. IM+ (universal)

Although third-party multi-tasking is coming to the iPad this autumn, it’s not here yet, making things tough for instant messaging fans. However, IM+ Liteenables you to run a number of IM services (including Twitter and Facebook) in a single app, and there’s also a built-in web browser for checking out links.

IM plus

14. Kindle (universal)

Amazon’s Kindle iPad app for reading over 500,000 books available at the Kindle Store is a little workmanlike, and doesn’t match the coherence of iBooks (you buy titles in Safari and ‘sync’ purchases via Kindle). However, Kindle’s fine for reading, and you get options to optimise your experience (including the ability to kill the naff page-turn animation and amend the page background to a pleasant sepia tone).

Kindle

15. Movies by Flixter (universal)

One for film buffs, Movies figures out where you are and tells you what’s showing in your local cinemas – or you can pick a film and it’ll tell you where and when it’s on. The app is functionally identical on iPad and iPhone, but again the extra screen space improves the experience.

Movies

16. PaperDesk Lite for iPad

Effectively a souped-up digital notepad, PaperDesk Lite for iPad enables you to combine typed words, scribbles and audio recordings in user-defined notebooks. Pages can be emailed (typed text is sent along with a copy of the entire page as a PDF), although be mindful that this free version restricts you to three pages per notebook.

PaperDesk lite

17. PCalc Lite (universal)

PCalc Lite’s existence means the lack of a built-in iPad calculator doesn’t bother us (in fact, we’d love to replace the iPhone Calculator app with PCalc Lite as well). This app is usable and feature-rich – and if you end up wanting more, in-app purchases enable you to bolt on extras from the full PCalc.

PCalc

18. Reuters News Pro for iPad

Spurious anti-competition complaints meant the BBC News app took a while to come to the UK; in the meantime, Reuters offered the next best free news app for iPad with its Reuters News Pro for iPad. It’s a little US-centric, but can be skewed towards UK coverage via the Settings app, and it’s worth downloading for a more international take on news coverage than BBC News provides.

Reuters

19. Twitterrific for iPad

The iPad version of Twitterrific reportedly marks a new beginning for the app, which the developers think has become too complicated on iPhones. On iPad, things are more bare-bones, but this ensures Twitterrific is a simple, good-looking and usable Twitter client.

Twitteriffic

20. Wikipanion for iPad

The Wikipedia website works fine in Safari for iPad, but dedicated apps make navigating the site simpler and faster. We went back and forth betweenSimplepedia and Wikipanion, eventually plumping for the latter, largely due to its efficient two-pane landscape view with excellent bookmarking and history access.

Wikipanion

21. eBay for iPad

Use eBay for iPad and you’ll never touch eBay in a web browser again. It’s fast and efficient, beautifully showcasing important details and images in its main results view. The app also enables quickfire sorting and drag-based definition of price-ranges. It’s a little feature-light (no notifications), but eBay promises aspects of eBay Mobile will be integrated soon.

eBay for ipad

22. Soundrop (universal)

Soundrop is a minimal generative sound toy that offers an endless stream of balls, which make noises when they collide with and bounce off user-drawn lines. The overall result is surprisingly fun and hypnotic. For more advanced features – save, multiple instruments and gravity adjustment – there’s a £1.19 in-app ‘pro’ purchase option.

Soundrop

23. Granimator

Wallpaper apps litter the App Store, but are mostly dull, offering photos of brick walls or bored animals. Granimator is a bonkers art tool, enabling you to choose a background and spray all manner of shapes around. Compositions can be fine-tuned by dragging objects, and then shared to Flickr, Twitter or your device’s Photos app.

Granimator

24. Google Earth (universal)

It’s not the smoothest app in the world, and it lacks some elements from the desktop (such as street view), but Google Earth is nonetheless a joy on the iPad. Touch gestures are an intuitive means of swooping around the planet, and the optional layers enable you to display as much or as little ancillary information as you wish.

Google earth

25. Explore Flickr (universal)

Explore Flickr provides an engaging way to discover new photography. On launch, your iPad screen fills with a grid of thumbnails, drawn from Flickr.com’s top daily images. Tap one to view (and, if rights permit, download to your device), or just leave the app lazily updating (every now and again, a thumbnail spins to reveal a new image) while your iPad charges in its dock.

Explore flickr

source: http://www.techradar.com

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O termo marketing de guerrilha vem da guerrilha bélica, ou seja, é um tipo de guerra não convencional no qual a principal estratégia é a ocultação e extrema mobilidade dos combatentes, chamados de guerrilheiros.

Em geral, táticas de guerrilha são usadas por uma parte mais fraca contra uma mais forte. Se por um lado os guerrilheiros muitas vezes carecem de equipamento e treinamento militar adequados, por outro contam com a ajuda de populações que os defendem e com ataques-surpresa ao inimigo, sem necessidade de manter uma linha de frente. O conhecimento do terreno de combate também é uma arma bastante usada na guerra de guerrilhas.

Guerra do Vietnam é um exemplo típico no qual o exército regular dos Estados Unidos acabou vencido pela guerrilha vietnamita, embora aquele conflito tenha outros fatores e características bem próprios.

Por princípio, as ferramentas de Marketing de Guerrilha são utilizadas por empresas menores com o objetivo de combater grandes concorrentes ou simplesmente sobreviverem. O Marketing de Guerrilha, como descrito por Jay Conrad Levinson no seu popular livro Guerrilla Marketing de 1982, utiliza-se de maneiras não convencionais para executar suas atividades de marketing e com orçamentos “apertados”. Levinson diz que pequenas empresas empreendedoras são diferentes de empresas grandes. Ele menciona um artigo da Harvard Business Review de Welsh e White que diz que pequenos negócios não são versões menores de um negócio grande. Por causa da falta de recursos dos pequenos negócios, estes precisam utilizar diferentes tipos de estratégias de marketing e táticas.

Porém, na atual sociedade saturada de comunicação, grandes empresas começam a utilizar o Marketing de Guerrilha em seu mix de martketing para atingirem os corações e mentes de seus públicos-alvo e trazerem atitude para suas marcas.

Photo apps such as Instagram are voted 'top annoyance' on Facebook - beating baby photos into second place

  • 1/5 of site users have deleted a friend for annoying photos
  • Photos taken with Instagram are ‘too gimmicky’

Photo apps such as Instagram are now the worst annoyance on Facebook - beating other people’s baby photos into second place.

One fifth of Facebook users have actually deleted friends on the social network because of annoying photos.

A poll of 1671 Facebook users found that the apps, which add effects such as retro-styled film to digital photos were the worst picture annoyance on Facebook.

Too arty? Facebook users said that photos taken with apps such as Instagram were their number-one annoyance on the site - beating baby photos into second place

Too arty? Facebook users said that photos taken with apps such as Instagram were their number-one annoyance on the site - beating baby photos into second place

Celebrities such as Jamie Oliver use the app to share their images with fans

Celebrities such as Jamie Oliver use the app to share their images with fans

Users said that the main reason they hated apps such as Instagram was the ‘unnecessary photographic effects’.

A quarter of site users said they found the apps ‘Gimmicky’ - and three quarters had taken action to prevent annoying photographs appearing in their news feeds. 

Of those who had taken action, a fifth (21%) had actually deleted friends - and 61% had hidden someone’s posts.



Instagram is just one of many photo-editing and photo-filter suites available for smartphones, users give it a top rating for the ease of applying filters and the very simple way of sharing images via sites like Facebook and Twitter.

Instangram also allows users to share images through its own sharing website, which has proved immensely popular with fans.

Many celebrities, from Jamie Oliver to Jessica Alba, also take advantage of the app, with Patrick Schwarzenegger using the app in the last few days to share his injuries following a skiing accident.

Photo-editor Instagram is one of the biggest apps on iPhone, and now seems poised to replicate that success on Android

Photo-editor Instagram is one of the biggest apps on iPhone, and now seems poised to replicate that success on Android

Rebecca Huggler, Co-Founder of MyMemory.com, which conducted the survey said,’It was really interesting to see that a photo sharing app was the top annoyance when it came to Facebook photos. 

‘From the results, it seems that people either simply think that the photo effects the filters give are unnecessary; or the apps are just seen as ‘gimmicky.’










Source: Daily Mail

Digital PPG: NBA Incorporates Twitter Hashtag in Marketing Strategy

NBA cria camisetas de jogadores com hashtags e arrobas pra aumentar a sua exposição nas redes sociais.

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digitalppg:

The National Basketball Association has done it again. Of the major sports in the country, the NBA has been the league that was an early adopter of social media usage in its business strategy.

Now they have gone a step further than just featuring tweets on live telecasts and Twitter handles on…

Source: digitalppg

admnews:

“Da mesma forma que o marketing é fundamental para o sucesso de seu negócio, a criatividade é fundamental para o sucesso do marketing”
- Jay Conrad Levinson
Veja outras frases no Portal Administradores 

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Comentário BambuzadaMKT:
O maior desafio de qualquer guerrilheiro não é fazer uma excelente campanha de guerrilha, mas sim entrar na cabeça do consumidor sem sangrar pelos bolsos!

admnews:

“Da mesma forma que o marketing é fundamental para o sucesso de seu negócio, a criatividade é fundamental para o sucesso do marketing”

- Jay Conrad Levinson


Veja outras frases no Portal Administradores 

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Comentário BambuzadaMKT:

O maior desafio de qualquer guerrilheiro não é fazer uma excelente campanha de guerrilha, mas sim entrar na cabeça do consumidor sem sangrar pelos bolsos!

Source: admnews

Facebook Tips for Musicians | Dicas de Facebook para Músicos/Artistas

Follow these 3 simple rules at all times:

1. Answer everyone, and answer them in a timely manner. This means answer people’s comments on your facebook posts, etc.

2. Be sincere. Don’t post anything for the sake of posting.

3. Post content (videos, links, writing, etc.), but only content that means something to you. Tell your fans why you like it. This will actually end up showing them why they should like it. This can include funny or interesting videos of yourself, things you’ve written, or just links to stuff that you enjoy.

Finally, be patient. Don’t expect to get a ton of fans all of the sudden. If you’re consistent and sincere and post interesting content, your fan base will grow.

Some extra tips for getting fans:

  • Make sure you have links to all of your social media on the home page of your website
  • Put your facebook link on your business card.
  • Put the link in your email signature.
  • Bring a sign to shows with a small paper to join the email list, and say “Find me on facebook” with your link.
  • Start voicing your opinions and making a presence online by commenting on other people’s facebook pages (if you’re a saxophonist, post SINCERE comments on other saxophonist’s pages so their fans can find you. BUT DO NOT PROMOTE YOURSELF ON OTHER PEOPLE’S PAGES.)
  • Comment on blogs and websites related to your subject.
  • Put in a google alert for keywords that match your subject matter (if you’re a pianist who loves bill evans, put in a google alert for discussions surrounding Bill Evans). You can then follow these words and track conversations about them. Then comment and leave a link back to your facebook!
  • Use keywords and phrases in your posts (if you’re a jazz violinist, keywords might include: jazz violin, jazz violinist, how to play jazz violin, jazz violin composer, you get the point.)

AÇÃO DE GUERRILHA EM POSTO DE GASOLINA

Source: oquenosinspira